insights and research

Through both my startup and consulting projects I have made some observations which I have started to document in presentations, whitepapers and blog posts. This section of my website is a collection of both old and new observations.

2012 – Starbucks social insight & business case study

Starbucks Loyalty Model – 2012

Through both my startup and consulting projects I have made some observations which I have started to document in presentations, whitepapers and blog posts. This section of my website is a collection of both old and new observations.

2012 – Starbucks social insight & business case study

Starbucks Loyalty Model – 2012

starbucks the new loyalty model

Social insight strategy

social insight strategy

Social benchmark reports

social enchmark reports

What is Semiotic analysis? 

semiotic analysis
Online ethnography 

Social Tracking Reports

Social insight and strategy overview

Business Value Through Customer Engagment