In 2000, following a fun 12 years in the software industry, I took a sabbatical and sailed on 2 legs of a round the world yacht race, upon my return to the UK, I was asked to carry out some research into a new online dating business for a potential investor and became increasingly interested in the emerging online business models, in particular the creation and development of a subscription based service with an online customer community at its centre.
The potential of creating online services with a valuable customer experience at the heart of it ignited my interest in this area and has been central to both projects which I have funded and others where I have been engaged by client organisations of all sizes, across different industries.
This section provides an insight into some of the projects and research I have worked on outside of client projects. These are split into 2 areas,
- innovation, which highlights new business concepts and plans, which I have developed
- research that I have carried out around social business, tools and customer communities
The work in this section has been carried out by myself and where other people or technology have been used credit has been given.