We are working with an education client and came across some interesting research from the University of Massachusetts, http://bit.ly/qfCSrB in August 2011, which demonstrates the adoption rates of one or more social media channels is almost 100%. The chanels are used in 3 primary areas, student acquisition, on-going communication programs and gaining an insight into how students live today. The graphs have been taken from the research report.
The primary public social channels are Facebook, Twitter, Youtube and Linkedin with University hosted social tools including blogs, forums/messageboards, video blogs and podcasting.
Social media is recognised by the universities as a key tool in the recruitment of students and also in gaining insight into the lives and online behaviour of potential, current and alumni students.
To see the research in detail please click http://bit.ly/qfCSrB
Do you have any examples of good university and higher education social media case studies to share?